Jorge Castillo: The original bakery La Primera, or "the first," opened in 1915. La Segunda, "the second" was built after the original building burned down in 1957. The bakery has always remained a family operation, now run by the third generation of the Moré family.
Glenn Lindgren: The bakery has grown and it now turns out more than 7,000 loaves of Cuban bread each day, most bearing the distinctive charred remnants of a palmetto leaf that is indicative of a genuine La Segunda loaf.
Raúl Musibay: The palmetto leaves are placed on top of the loaves and brushed with water. During baking, the wet leaves create the distinctive cracking of the crust along the leaf line.
Glenn Lindgren: If you have ever eaten Cuban bread in Ybor City, chances are it came from La Segunda Central Bakery.
Jorge Castillo: Those in the know drive right to the source where you can buy fresh loaves directly from the bakery's retail store.
Glenn Lindgren: This is real Cuban bread, crisp and golden on the outside – the ultimate cracker crust – with a light and airy inside.
Raúl Musibay: The Central Bakery was started by a Cuban guy, Juan Moré who migrated to Tampa from Cuba after the Spanish-American War.
Jorge Castillo: The key to this bread's great flavor is the secret recipe Moré brought with him from a small town in Cuba.
Jorge Castillo: Today the bakery is run by Raymond and Tony Moré.
Jorge Castillo: The ever-friendly Raymond leads us back into the bakery which is filled with the wonderful aroma of fresh-baked bread.
Raúl Musibay: Wow, they have a lot of bread here! There are huge racks filled with loaves of bread.
Glenn Lindgren: We can't think of a better addition to our party – the dozen loaves of bread Raymond gives us will be used to make some delicious pan con lechón (pork sandwiches) with the pig that is even now roasting in cousin Frank's backyard.
Jorge Castillo: ...we're not even going to go there...
Glenn Lindgren: ...and in Tampa, it isn't a Cuban sandwich without Genoa salami!
Raúl Musibay: That is an addition that is unique to Tampa!
Jorge Castillo: You won't find salami on a Cuban sandwich in just about any city that we know about.
Glenn Lindgren: So Tampa Cubans can take pride in the fact that their Cuban bread and their Cuban sandwich are truly unique.
HOURS: Weekdays 6:30 a.m. to 5:00 p.m. | Saturday 7:00 a.m. to 3:00 p.m. | Sunday 7:00 a.m. to 1:00 p.m.
PRICES: Very reasonable.
DRESS: Very casual
Yes, You Can Cook Cuban Food! It's Easy!
We Show You How in Two Great Miami Cuban cookbooks:
Visit All of Our Sites
Serrano Ham Now you can order Serrano Ham (Jamón Serrano) from an American importer.